(without the overwhelm or agency price tag)
BRAND-BUILDING EDUCATION FOR SERVICE-BASED ENTREPRENEURS
Let's build a brand that works as hard as you do.
Online courses and tutorials
Templates, systems and resources
A community of brand-loving entrepreneurs
Online courses and tutorials
Templates, systems & resources
A brand-building community
It’s time to ditch the guesswork and build a brand that's rooted in strategy and designed to stand out — with a seasoned brand strategist and designer guiding the way.
How to Nail Your Competitive Advantage in 3 Simple Steps.
How to Nail Your Competitive Advantage in 3 Simple Steps.
CHEAT SHEET
free
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A community of service-based business owners excited to build - or level up - their brand
Helping small business owners build a standout brand without the overwhelm, uncertainty and huge cost
WELCOME TO THE START SMART SOCIETY
Here, you’ll find:
Live, hands-on workshops that help you build your brand with confidence and without a huge cost
Proven tools, systems and resources that help you navigate brand building with ease
Over the years, I’ve watched too many small business owners get stuck in the same cycle — wearing all the hats, trying to DIY their brand with endless Googling, and wasting time (and money) on pieces that don’t fit together or tell a compelling story. All because no one ever gave them the roadmap.
That’s why I created Start Smart Society. I’ve combined everything I’ve learned from building strategy-driven brands and high-conversion campaigns with my agency clients at Dive Creative, paired it with my love of teaching (yep, I was an art teacher for four years!), and distilled it into workshops and tools made for small business owners like you.
My goal? To give you the clarity, confidence and guidance you need to build a brand that reflects the quality of your work — without the overwhelm or the agency price tag.
I’ve been developing high-performing brands for nearly twenty years.
HI, I'M REBECCA...
You’ve come to the right place if you’re a service-based business owner who:
WHO START SMART SOCIETY IS FOR
Values a high-quality, strategic brand that reflects the level of service you provide
Feels tired of guessing and wants a brand expert to guide you through the process
Wants to be a part of a community of like-minded entrepreneurs on the same brand-building journey
Is eager to get started so you can learn and build at the same time
The start of building a smarter, standout brand — without the guesswork.
BRAND STRATEGY WORKSHOP
Live & Hands-on
Core story: Purpose, promise, mission, vision and values
Audience connection: Who you serve, what they need and what they value
Messaging framework: Four value props that set you apart, supported by proof points and a corresponding social media content outline
Personality and voice: Traits and tone guidelines to keep your communications consistent and memorable
The result?
Registration for the Brand Strategy Workshop will open in Q4.
Sign up for the waitlist and be the first to know when doors open.
Spots will be limited.
Feeling confident about the direction you're going and having the foundation you need to build a strategic, standout brand.
The first — and most important — step in building your brand is laying a strong foundation. Your brand strategy is that foundation. It’s what guides everything you do, from how you tell your story on your website to the imagery you use.
This hands-on workshop will help you define the 4 key parts of your brand strategy:
BRAND STRATEGY WORKSHOP
DIVE CREATIVE
Looking for agency-level support instead ?
Start Smart is built for small business owners who want to DIY with expert guidance.
But if you’re ready to invest in a full-service partner who can take the reins and deliver a complete brand strategy, identity and campaigns, Dive Creative is ready to jump in.
